I bring a hands-on approach to marketing, shaped by experience across both operations and strategy. Having worked directly within property management, I understand how marketing decisions impact leasing, teams, and overall performance. I’m a strong problem-solver by nature, able to step into complex situations, identify gaps quickly, and implement solutions that actually work in practice. My focus is on building marketing systems and campaigns that are not only well-designed, but practical, scalable, and built to drive real results.
about me
I’m Taylor
Marketing & Operations Strategist
PROPERTY MANAGEMENT
MARKETING
UNITS ACROSS
5+
YEARS IN
7+
YEARS IN
MULTI-MARKET PORTFOLIOS
YEARS IN
20K+
STRATEGY
Building marketing strategies that drive measurable results and support business goals.
BRANDING
Creating cohesive brands that build trust, stand out, and connect with the right audience.
DIGITAL MARKETING
Planning and executing campaigns that increase traffic, engagement, and qualified leads.
OPERATIONS
Partnering across teams to streamline processes and improve portfolio performance.
Experience Highlights
Mar 2022- Present
cym living
Lead marketing strategy across a 20,000+ unit portfolio, managing property websites, ILS platforms, social media, and reputation management
Develop and execute paid and organic campaigns, optimizing for traffic, engagement, and qualified lead generation
Design and produce digital and print assets including branding, signage, brochures, and campaign collateral
Spearhead rebranding initiatives for newly acquired properties, creating cohesive brand identities across multiple markets
Act as a cross-functional partner between marketing, operations, and IT, supporting on-site teams and improving execution across departments
Senior Marketing Associate
Herron property management
Nov 2020- Mar 2022
Led marketing through company transition from AMP Residential, supporting full rebrand and brand repositioning
Directed the design and launch of new property websites to improve digital presence and leasing performance
Developed branding assets including logos, brochures, floor plans, and social content to strengthen identity and consistency
Built and scaled social media presence, increasing engagement and supporting leasing efforts
Director of Marketing & Social Media
Jun 2020- Aug 2021
Managed operations across multiple communities, maintaining 99–100% occupancy through targeted leasing and marketing strategies
Oversaw renovations, capital improvements, and maintenance to improve asset performance
Handled financial reporting and supported ownership visibility across properties
Trained and supported on-site teams during transitions and operational changes
Multi-Site Property Manager
skills & expertise
Marketing strategy
Portfolio Marketing (20K+ units)
Lead Generation
Campaign Planning
Performance Optimization
property management
Multi-Site Operations
Occupancy Strategy (99–100%)
Renovations & CapEx
Financial Reporting
Creative & Strategy
Property Rebrands
Brand Identity Systems
Signage & Print Design
Creative Direction
operations & execution
Cross-Functional Collaboration
Process Improvement
On-Site Team Support
Workflow Optimization
digital marketing
Paid Social Advertising
Social Media Strategy
ILS Optimization
Reputation Management
websites & ux
Website Strategy
WordPress / Wix / Squarespace
Landing Pages
Conversion Optimization
design & content
Adobe Creative Suite
Photoshop, Lightroom, InDesign, Illustrator
Canva
Marketing Collateral
Visual Content Creation
Brand Templates & Systems
platforms & systems
Yardi
Entrata
AppFolio
RealPage
ILS Platforms
Zillow, Apartments.com, ApartmentList, Zumper
Recommendations
What People I’ve Worked With Say
“I had the pleasure of working closely with Taylor Snow on several of our Indianapolis communities, and she quickly became one of my go-to people. Taylor is incredibly creative, resourceful, and always willing to jump in wherever she’s needed-whether that means tackling marketing projects, solving tech issues, or literally helping build furniture to get a space ready.”
susan flinchem
former regional manager, cym living
“If I had to sum up Taylor's top 3 qualities, I believe she has an exceptional work ethic, a strong technical understanding the tools needed to operate a large portfolio, and the ability to learn on the fly. I was thoroughly impressed with the amount of on-the-job knowledge she had and when we repeatedly asked her to absorb more responsibility, including items outside of her general wheelhouse, she welcomed the challenge. If Taylor doesn't know something, that won't last long - she'll figure it out and walk you through how it works in very short order”
Arun Das
former director of marketing & technology, cym living
“Amazing lady with inspiring ideas, lucky to have worked along side her and watch her grow and develop. Creative, open minded and willing to jump in and help on any project.”